Born in Johannesburg, Riaad has worked in many diverse fields ranging from sports to restaurants to coaching and workshop facilitation. Riaad has been a professional soccer player, a personal trainer, transformation facilitator and, in his most recent incarnation, worked as an Ontological Coach. Ontological Coaching, other wise known as Transformational Coaching, refers to coaching at the level of being rather than doing.
Riaad is committed to transformation, both of himself and of the people around him, describing himself as “committed to making this a better planet”. Riaad also describes himself as tenacious: “I can get too focused and involved in my own endeavours … to the exclusion of those around me,” he explains. A spiritual being at heart, Riaad is inspired by Henry David Thoreau and Ralph Waldo Emerson, two 19th century American authors who Riaad describes as “being way ahead of their time”. Riaad identifies with their non-conformist natures and their passion and commitment to transcending the materialistic world in search of soul. At Raizcorp, Riaad aims to combine his desire for change with the entrepreneurs’ desire for profitability in a quest to find the balance between the needs of the material world and the desires of the spiritual.
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